Coca-Cola Has Come Up With Yet Another Genius Idea To Protect the Envioronment

Coca Cola is more than just a soft drinks juggernaut, they’re also the best advertisers in the world and every now and then they use their empire to make a change in the world.

In a country as densely populated as India, plastic waste is an increasing problem, so they developed an original initiative to make recycling popular (and promote their brand while they’re at it). In my opinion they could have taken it a bit further though. I bet people would recycle more if you let them play GTA V or something.

But hey, if all that fails, you can always call the Piss Police to go after those who litter too.