Every Company Needs To Do Something Like This

We’ve seen Coca Cola company engaging in some pretty cool initiatives with the goal of decreasing the amount of plastic waste and this is probably the most awesome of them all. Those of you who are regulars on our site remember the Coca Cola arcade game campaign in India…

Idea here is using the empty bottles that would otherwise be discarded for something useful. Yeah, they pushed some ideas a bit too far, like putting a magic marker bottle cap on it. Who the hell would use a magic marker weighing a pound? Certainly not toddlers. But the rest of the ideas are pretty amazing.

Got any of your own?