Identical Twins, Give Chewing Gum To One of Them… and Watch What Happens

Have you ever thought what chewing gum makes you look like? Laid back, cool? Maybe rude or immature? This company decided to answer those questions, and surprise, it’s a chewing gum manufacturer, so I suspect the results are a bit biased, but still…

They put several sets of identical twins side by side and gave one of them a gum. The volunteers are then invited to make assumptions about their personalities, and the results are pretty incredible. I would have answered the same on each of those questions though. It’s a brilliant promotional campaign that quickly went viral. You’ll see why for yourself.