This Bank Commercial Is Just Brilliant, But You’ll Never See It On TV. One Look And You’ll See Why
Our lives have been so saturated with commercials, in order to get the audience’s attention you need to come up with something unique… like making an anti-commercial.
Nordnet Bank created a campaign that only looks like a bank ad, but actually it’s not. It may sound like they were too come up with another concept, but when you think about it, it goes perfectly with their slogan “Welcome to transparent banking”. I have to admit, that fake laugh at the end made me laugh for real.
Funny enough, going with the opposite approach works too. Remember THIS AD created by the guy who wanted to sell his used car.