They Thought They Were Getting A Normal Bottle of Coke. But…

Designing a cap that can’t be opened sounds like the dumbest idea ever, especially coming from the soft drink and most of all marketing giant such as Coca-Cola, but there is a twist to this invention. A twist – get it? Lol.

Coca-cola has been known for innovative solutions to world problems, like this campaign to reduce plastic waste, but this time, they’re tackling a sociological problem that became obvious with the development of smartphones. People don’t talk to each other anymore. So how will a bottle cap that’s impossible to open solve that? Watch and see.

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